Clayton Retail Sites

In 2015, many users of the Clayton Homes retail sites had switched to browsing on mobile devices rather than desktop computers. We needed to convert hundreds of retail sites to mobile-friendly responsive design before 'Mobilegheddon" hit in April 2015.

The threat of Clayton's SEO ranking dropping on our most important sites was a good way to sell this project. This prototype was used to demonstrate how great and "app-like" an in-browser site could look and feel.

Our SEO efforts were not affected by mobilegheddon and users could easily shop for homes on lots near them through their mobile devices.

Launch Prototype